CSR

  • CSR Philosophy
  • CSR Activities

CSR Activities

  • Public Service Activities
  • Noonnoppi Love Community Service Team
  • Safe Kids Korea
  • Sports Activities
  • Daekyo Culture Foundation
  • CSR Activities
  • Giving back part of corporate profits to society
    Daekyo performs its role as a responsible and upright corporate citizen, returning part of profits to society through diverse CSR programs such as the Noonnoppi Love Community Service Team, Daekyo Culture Foundation, World Youth & Culture Foundation, sports activities, Safe Kids Korea, Scouts, childcare, and support for multicultural families. These activities are helping to improve the quality of life for all people in society.
    Support for children in multicultural families is provided in cooperation with the Daekyo Culture Foundation and Noonnoppi Love Community Service Team. Volunteers visit the homes of 500 of these children and provide free lessons. Fifty of them are given free lessons in Korean language and culture at the local Daekyo learning center, helping them to grow up as productive members of Koran society.
    Daekyo Childcare Centers
    Daycare centers have been established for the children of Daekyo employees and Noonnoppi instructors, helping to improve their ability to do their jobs while nsuring their families are safe and well cared for. Qualified daycare professionals from local universities are commissioned to work in the centers, which use creative education programs to ensure top quality daycare services. Branches are currently in operation in Busan (Haeundae district), Ulsan, East Daegu, and Daejeon.

Daekyo's Contribution Results

(Unit : KRW in millions)
year 2008 2007 2006 2005 2004
Ordinary Income 32,209 64,514 74,604 87,168 101,294
Donations 2,750 20,907 1,797 3,038 2,695
  • CSR Activities
  • Sharing love with communities
    Founded in June 2000, the Noonnoppi Love Community Service Team consists of around 10,000 members in 26 local branches nationwide. They lay aside a part of their monthly wage to actively engage in social contribution activities.
    The Noonnoppi Love Community Service Team has voluntarily provided free educational services to children with autism since 2004, and about 140 children are currently benefitting from our services. In addition, Team volunteers conduct traffic safety campaigns directed at children, assist families in which grandparents are caring for the children, give free lessons to children at the daycare centers and to children in low-income families, and visit elders living alone at home or in nursing homes.
    A special “sisterhood relation” has been established between Daekyo and farming communities in Gangwon Province. Noonnoppi Love volunteers help with the rice planting, plant trees, take free portraits of the elders in the community, take the children from the local primary school on field trips to Seoul, organize friendly soccer matches,
    and donate books to the school.
    Our Noonnoppi Love is delivered to not only domestic sponsoring organization but also overseas. All staff members of the local branch in Indonesia visited an orphanage and delivered rice, daily necessities and school supplies for children.
  • CSR Activities
  • Taking the head in preventing children’s safety concerns
    Daekyo founded the ‘Safe Kids Korea’ in joint cooperation with Citizen's Coalition for Safety to prevent children’s
    safety concerns in 2001, and since then, we have been supporting major programs. We started this from the desire to deliver a big hope for our children to grow up brightly and safely in consideration of our presence that the death rate from children’s safety concerns are four to five times higher than developed nations among OECD members.
    Daekyo and the Safe Kids Korea are holding ‘Children’s Traffic Safety Campaign’ throughout the year since 2002.
    More than 10,000 advisors for children’s safety and Noonnoppi Love Community Service Team members are voluntarily participating in the campaign. They regularly distribute ‘Mommy’s Hand’ made in the shape of a yellow plastic hand with the letters, ‘STOP’, and ‘Children’s Traffic Safety Pocketbook’ containing details of traffic safety, and provide guidance to children through practical education of a safe way to cross the street on an actual road.
  • CSR Activities
  • Interacting with the World through Sports
    Daekyo sponsors a women’s badminton team and women’s soccer team to help promote physical fitness in Korea, encourage the balanced development of sports in society, and cultivate women’s athletic skills. The accomplishments of these women athletes on the world stage also bring pride to all Koreans.
    The Noonnoppi Women’s Badminton Team was established in 1997 with Atlanta Olympics gold medalist Soo-hyun Bang as one of the charter members. The team also developed Kyung-min Ra, who rose to world champion in mixed oubles. Noonnoppi won two of the three team competitions held in Korea in 2008. Team members also entered four international events, garnering two 1st-place finishes, one 2nd-place finish and three 3rd-place finishes in the singles and doubles competitions. Their performance was the best of any Korean company-sponsored women’s badminton squad. In addition, the team supports various international competitions and the Little House of Jesus.
    The Daekyo Kangaroos Women’s Soccer Team was established in 2002 and now nine of the players are also on the National Team. In 2008, the Kangaroos were Spring League Champions, and the players have helped to cultivate Koran women’s soccer internationally by competing against Shanghai SVA from China and Kobe INAC from Japan. Soccer clinics are held for primary school students every year, and Noonnoppi courses are provided free of charge to the girls on soccer teams at 24 primary schools around the country. Team buses were also donated to primary schools in 2008, and the team delivers charcoal briquettes (for heating) to the homes of low-income senior citizens at the end of each year.
  • CSR Activities
  • Creating a heart-warming society full of love and sharing
    Founded in 1992, Daekyo Culture Foundation has conducted various social contribution activities for the communities. Our major activities include scholarship programs to provide more educational opportunities, academic supports to organizations and individuals devoting themselves for public interest, award programs and competition events to motivate children and younger people to realize their dreams.
    • Scholarship programs : We support talented people who can contribute to the nation and society
    • Educational activity support programs : We are creating an educational environment that is full of affection and enthusiasm.
    • Literary activity support programs : We identify and support writers who can give hope and dreams to children.
    • Academic support programs : We support academic research for the interests of society.
    • Volunteer activity programs : We are making efforts to create a brighter society where people live in harmony and share their happiness.
    • Programs aimed at promoting sponsorship for Noonnoppi Love : We give little ones big hopes for the future.