Daekyo pursues healthy people, healthy families, and healthy society as its management philosophy. Based on this humanistic management philosophy, we aim to become “the world's largest school”, a company that provides values ​​beyond learning, such as trust, growth, and happiness, to customers through well-rounded education and customer-to-customer exchange, by securing business competitiveness that overcomes all the national, industrial, and online/offline boundaries and encompasses the whole world, and by establishing an education network in which the largest number of customers participate through customer experience innovation and exponential growth based on connection. We provide the best quality in education to help stakeholders such as customers, shareholders, employees, business partners, local communities and the country lead a healthy and happy life. As we also put transparent management, ethical management, and trust management as our top priorities, we strive to comply with laws and procedures and fulfill our corporate social responsibilities through free and fair competition to create a company that everyone in the world wants to work with for the most. Accordingly, in order to become the world’s largest school, Daekyo hereby establishes its code of ethics that serves as a standard for value judgment and behaviors of all employees, and firmly pledges to practice it.

By defining the core values that constitute the foundation of the Code of Ethics, Daekyo intends to state the direction it will take to practice corporate ethics and a firm commitment to transparent management.

Business operation for creating outstanding performance

1. A customer-first perspective
Shift the perspective from supplier-centric to customer-centric and expand the perspective to consider the needs of not only existing customers but also potential customers.
2. Connection and expansion
Realize customer experience innovation through products, features, and user connection and broaden the business areas to encompass platforms and content services.
3. Mindset aiming 10-fold growth
Achieve 10-fold growth in customer and corporate values through strategic judgment and enterprise-wide support that suit the 10-fold growth goal.

Organizational operation for creation of fundamental changes

1. Sharing and cooperation
Drive innovation by actively utilizing the ideas of employees and sharing mutual knowledge.
2. Autonomy and responsibility
Strengthen the bond within the organization based on an organizational culture that encourages innovation, creativity, and initiative.
3. Action and challenge
Reinforce the execution capability of the entire organization by motivating employees, developing their capabilities, and supporting them to take the initiative in their work.

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We practice customer-first management and customer satisfaction management through its sense of vocation for education and the management philosophy of thinking from the customer's point of view.

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We win the trust of shareholders through trust management based on transparency and accountability and establishment of procedural justice, and maximize shareholders’ value through our ongoing competitive advantage.

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We respect personalities of our employees and evaluate them objectively and fairly based on their abilities and contributions to ensure that their challenging spirit and creativity are fully demonstrated.

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We pursue shared prosperity with our partner companies by forming mutual trust, and guarantee fairness and transparency in the transaction procedures.

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All our employees agree on the management philosophy and voluntarily participate in the management of the Company, thereby moving forward together toward one goal.

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We contribute to the prosperity of the local community and the nation, which includes development of human resources, advancement of the education industry, and establishment of a fair competition order, by fulfilling our social responsibility and obligation as a company.

To execute the management philosophy and vision presented in the full text, we stipulate the following responsibilities and obligations by stakeholders that the company and its employees must comply with. These responsibilities and obligations form the basis for decision-making and actions and demand the employees’ full compliance when they perform their duties, and we hereby pledge to practice them.

Chapter 1. Responsibilities and Obligations towards Customers

The spirit of customer-oriented business activity is to satisfy and impress customers by offering the best educational products and services so that they can lead a healthy and happy life.

<Customer-First Management>

· Always provide customers with the best quality and service, keeping in mind that customers are the source of company growth and existence.
· Think and practice decision-making and behavioral judgment in all business activities from a customer's perspective.
· Put a top priority on earning trust from customers based on integrity, honesty, morality, diligence, and professionalism.

<Respecting the Rights of Customers>

· Guarantee a prosperous future for customers by providing the best quality and service to them and improving the quality of their lives.
· Provide customers with the best educational products, learning methods, and services that are both scientific and systematic in order to respect their right to choose and further enhance their values.
· Do not disclose customer information to the outside or use it for other than intended purposes without the customer's prior approval.

<Customer Satisfaction Management>

· When customers raise rightful concerns about products and services, humbly accept them and handle them promptly.
· Actively accept customer complaints and suggestions and establish transparent and effective procedures to resolve them.
· Promise customers only what we can provide, and always fulfill promises with customers.
· Treat customers with a sincere heart and a kind attitude to prevent customer dissatisfaction and protect the honor of customers.

Chapter 2. Responsibilities and Obligations towards Shareholders

Secure the trust of shareholders who support the existence and growth of the company through transparent and responsible management, and efficiently manage company assets to maximize the interests of shareholders.

<Securing the Trust of Shareholders>

· Establish a trust management system through transparent and responsible management and comply with the just procedures of management decision-making to secure the trust of shareholders.
· Provide shareholders with fair and useful information on management activities.
· Maintain balance between the interests of stakeholders and the economic interests of the company in management decision-making and actions to gain trust and respect from shareholders.
· Record the company's financial status according to the global accounting practices and disclose the records to the public in the long term through a transparent and fair accounting processes.
· Ensure efficient and rational investment and business management through the operation of a risk management system and internal control system.

<Respecting the Rights of Customers>

· Actively provide shareholders with accurate and useful information on the company's current status and prospects to provide them with opportunities to make investment decisions and participate in major decision-making processes.
· Actively carry out corporate PR and IR activities and ensure just evaluation of stock value to reasonably reflect corporate values.
· Efficiently manage the company's assets so that shareholders receive a fair and economic return on their investments.
· Do the best to maximize shareholder values to become a company that realizes the highest stock price among global education service companies by producing sound profit and conducting reasonable investment activities.

<Customer Satisfaction Management>

· Provide new products and services based on customer value to secure sustained competitive advantages and increase corporate values.
· Enter new business areas that produce high profits to increase the competitive value of the company and provide long-term and stable profits to shareholders.

Chapter 3. Responsibilities and Obligations towards Employees

The company shall provide opportunities and grounds for employees to realize their dreams, and create a work environment where they can work autonomously and show their creativity. In addition, the company shall share the wealth it created with its employees and do its best for the affluent life of their families.

<Respecting Individuals>

· The company shall respect the human dignity of each employee and cherish them as its most valuable asset.
· The company shall respect the creativity and challenge spirit of each individual who works hard and lives in the righteous manner, and do its best to make their dreams come true.
· The company shall respect each individual's aptitudes and goals, and implement various personnel systems and educational training programs so that they can grow into talented people with expertise and competitiveness.
· The company shall encourage suggestions and recommendations that allow employees to freely express their opinions and difficulties.

<Fair Treatment>

· The company shall fairly evaluate the performance of employees according to their abilities and contributions and provide reasonable compensation to them.
· The company shall offer fair treatment regardless of gender, religion, age, region, physical condition, race, nationality, etc. and transparently provide information on management activities so that employees can make accurate decisions based on facts about management performance to build mutual trust.
· The company shall guarantee the privacy of employees and shall not disclose personal information of employees to outside the company.
· The company shall comply with the personnel principles of meritocracy and proper placement of human resources.

<Improving Quality of Life>

· The company shall create a pleasant work environment where employees can become a well-rounded Daekyo person who leads a healthy, balanced work life.
· The company shall implement various types of training and vacation systems to provide opportunities for individuals to realize their ideals and demonstrate their abilities.
· The company shall do its best to operate various welfare and benefit systems to improve the quality of employees’ life as well as that of their families.

Chapter 4. Responsibilities and Obligations towards Partners

Establish mutual trust and pursue common prosperity with business partners by ensuring that all transaction procedures with them are fair, transparent, and free.

<Building Mutual Trust>

· Understand that building mutual trust with business partners is a common interest, and act in good faith to put it into practice.
· Share information related to mutual business cooperation and use it effectively, thereby increasing synergy in cooperation and maintaining an efficient cooperative relationship.

<Fairness and Transparency of Transaction Procedures>

· Grant all companies equal qualifications to become our partners.
· When selecting a partner, make sure that the selection procedure employs transparent and fair screening standards based on the quality and price of the products and services they provide as well as their financial status.
· For all transactions, sufficiently negotiate transaction conditions and procedures at mutually equal positions.
· When making a payment to a partner company, unless there is a justifiable reason, the payment shall be made at an appropriate time in accordance with the legal obligations regarding payment and its conditions.

<Pursuit of Common Prosperity>

· Recognize partners as companions that work and live together with us for the common good, and do our best for common prosperity.
· Do not disclose the confidential information of business partners to outside the company without their approval.
· Do not suspend transactions or cancel contracts without justifiable reasons, and maintain long-term and stable business relationships with business partners.
· Inform business partners of the purpose and spirit of Daekyo's Code of Ethics and ethics policy, and encourage them to participate in its implementation. In addition, respect and comply with the code of ethics of business partners.

Chapter 5. Basic Ethics of Employees

Daekyo's employees shall agree on the company's management philosophy, corporate vision, and corporate value, and participate autonomously in its management. Never blame others for our actions, and fairly handle our duties for personal growth and company development in accordance with future-oriented and customer-oriented thinking and ethical value standards.

<Sharing Corporate Philosophy>

· All Daekyo members shall agree with the company's management philosophy, core values, and vision and make them the highest values and principles in carrying out their work.
· Understand that our daily decisions and actions are directly related to the company's reputation and trust, and act in accordance with the company's ethical values.

<Basic Job Ethics>

· Comply with all laws and regulations, company regulations and the Code of Ethics related to business processes.
· All employees shall carry out the duties assigned to them in a just and fair manner, and make continuous efforts to become the best experts in the education service industry.
· If a conflict of interest arises between the company and its employee, the employee shall make decisions and act in the best interests of the company.
· If an employee received money or valuables under unavoidable circumstances, he/she shall return it immediately to the giver or, if it is difficult, report it to the Ethical Management Center.
· If an employee violates the laws, Codes of Ethics, company rules, etc. or finds such violation committed by another employee, he/she shall report it to the superior and the Ethical Management Center in accordance with the company's violation-reporting procedure.

<Honest and Sincere Business Process>

· Employees shall charge the company for expenses incurred in the course of their work, and shall not claim expenses that are not actually incurred or incurred for personal use.
· Employees shall honestly and faithfully record and report work-related information and content that occur during the course of work..
· Employees shall not negatively affect the interests of the company by distorting or delaying the execution of company regulations or laws in the name of custom practices by using their position or authority.

<Attitude Towards Co-workers>

· Do not make unfair requests to other employees.
· Do not discriminate against other co-workers based on gender, origin, religion, disability, etc., and respect each other's personalities and observe courtesy.
· Do not engage in any acts that impair the work environment, such as sexual harassment.

<Prohibition of Participation in Other Industries or in Stakes of Other Stakeholders>

· Do not work as an employee (a director, advisor, consultant, etc.) of another company managed by a stakeholder without prior permission or approval of the Company.
· Do not engage in other industries that interfere with the business of the company.
· Do not acquire stocks of companies managed by other stakeholders.
· If an employee or his/her immediate family member including his/her spouse has acquired stocks of a stakeholder's company, he/she shall report it to the Ethical Management Center without delay.

<Prohibition of Insider Trading and Unfair Practice>

· Do not use undisclosed information obtained in the course of business from inside or outside the company for personal gain or use it for stock investment. Also, do not provide such information to a third party to benefit the third party..
· Do not engage in unfair trade practices such as market price manipulation of securities by using internal or external information acquired in the course of business or colluding or conspiring with others.
· Do not receive or provide money or valuables from or to stakeholders. However, the following cases are excluded:
- Souvenirs and promotional materials provided to an unspecified number of people at official events
- Congratulatory or condolatory money or goods exchanged within the allowed scope of social norms
· If an employee has received such money or goods in an unavoidable situation in the relationship with stakeholders, he/she shall return it immediately to the giver or, if it is difficult, report it to the Ethical Management Center.

<Prohibition of Receiving or Giving Treats or Entertainment from or to Stakeholders>

· Do not receive or give treats or entertainment from or to stakeholders. However, the following cases are excluded:
- Meals below KRW 50,000 per person provided for business performance (meetings, official events, etc.)
- Treats and entertainment expenses approved in accordance with the company's standards for the use of treats and entertainment expenses (regulations on authority delegation)
· If a stakeholder is subject to the Improper Solicitation and Grafting Act, he/she shall comply with the corresponding laws and regulations.

<Prohibition of Illegal Acts Such As Abuse of Authority>

· Employees shall not engage in unfair transactions with stakeholders (employees, customers, partners, etc.) using their superior position.
· Employees shall not unfairly abuse their power for personal gain.
· Employees shall not demand benefits such as employment in the future from stakeholders or accept offers of benefits.

<Protection of Company Property>

· Protect the company's physical properties, intellectual property rights, trade secrets, etc. from risks, and do not use the company's property for private purposes under any circumstances.
· Do not provide the company's assets to a third party to have a negative impact on the company's interests.
· Do not use the company's assets (fund, knowledge, information, copyrights, office supplies, etc.) and working hours for personal gain or use.

<Prohibition of Illegal Leakage of Company Information>

· Do not disclose the customer's personal information to inside or outside the company without his/her prior approval.
· Do not leak company information and secrets acquired in the course of business to the outside without the company's permission or approval.

<Prohibition of Infringement on Intellectual Property Rights of Others>

· The company owns the right to intellectual property rights related to products or services developed in relation to an employee's job while he/she works for the company.
· When leaving the company, employees shall return to the company all company properties, including documents, diskettes, and CDs, containing company- or job-related information.
· Do not copy illegal software other than genuine ones to use it for the company's business, and comply with the terms of use of the software.

Chapter 6. Responsibilities and Obligations towards the Community and the State

In business activities, the company shall abide by the laws and fulfill its duties and responsibilities as a member constituting the local community and as the nation's key manufacturer in order to develop talented human resources, form a sound educational culture and advance the education industry, thereby contributing to the prosperity of the local community, nation and world.

<Fulfillment of Corporate Social Responsibility>

· The company shall always contribute to the advancement of education by studying new knowledge and the education industry and creating a sound educational culture.
· As the company grows into a sustainable enterprise through the creation of honest profits, it shall create the value of lifelong education and nurture true educators to contribute to the development of society, national economy, and culture.
· The company shall actively support social and volunteer activities such as social service and disaster relief, and foster the overall environment needed for employees to participate in such activities.
· The company shall faithfully play a role in contributing to the development of fields of studies, art, culture, and sports that can make people in the society feel rich in their mind.

<Compliance and Fair Competition>

· The company shall follow all laws and regulations as well as supervisory regulations, and furthermore, respect and comply with the laws, ordinances, customs, culture, and values of all regions where it operates its business to contribute to the formation of a healthy culture of local and national societies.
· The company shall comply with all laws related to environmental protection, strive to better the environment, and make efforts to prevent wasteful consumption of resources.
· The company shall not engage in any act that harms the national economy or goes against the national sentiment.
· The company shall comply with domestic and overseas anti-corruption and fair trade laws and contribute to the establishment of a fair competitive order.

The specific standards of conduct and procedures in this Code of Ethics may be determined and managed as separate guidelines.

This Code of Ethics comes into effect as of January 1, 2004.
This Code of Ethics comes into effect as of January 20, 2020.